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Cannes Lions: How VR can enhance brand experience
Brand experience is once again the buzzword at Cannes. If I received a Euro for every time someone used the term “brand experience,” I could have kept us all in rosé for the week. And this means...
View ArticleThe best of brand experience at Cannes Lions
The Cannes International Festival Creativity was more than just rosé and celebrity spotting—although we had our fill of both. It was a chance for brands and marketers to share ideas, gather inspiration...
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